Are you a heavy smoker? Do, you spend a lot of money on purchasing top brands of tobacco? If so, then you already might be aware of the health consequences. However, even with awareness about these adverse health outcomes, people aren’t able to quit smoking. The body and brain of chain smokers have been adapted over time influencing smoking behaviour due to tolerance and withdrawal symptoms. With that said, one of the main factors that influence such behaviours is advertising. In fact, it affects the perception of an individual who is thinking of starting it. However, over the years, if you take a look at different tobacco covers, the promotion is focused on both positive and negatives of it.
That is, at present, these packs are sold with the quotes ‘smoking kills’, ‘no smoking’ and so on. However, how far are these effective in helping new and existing smokers avoid this unhealthy behaviour? Does is help in reducing these unhealthy behaviours? Therefore, this article aims to highlight some modern views regarding the promotion of these consumer products. Here are some facts regarding advertising:
- Mediums of promoting these products
There are many avenues of promoting products such as main mediums via television commercials, newspaper adverts, radio channels, etc. However, since smoking is considered a dangerous lifestyle, cheap and best cigarette brand are promoted in smaller scales. This is done with the aim of dissuading smokers from purchasing these packs.
- Link between visuals and unhealthy behaviours
In fact, visuals have a strong link between products and unhealthy behaviours. Especially, it’s one of the ways of influencing the youth. Therefore, conveying the message of the link of being accepted in groups or being manly. Moreover, these advertising tricks compel youth to believe that it’s cool, relieves stress and so on.
- New trends in advertising of these tobacco packs
At present, many legal policies have been created to control the promotion and production of these consumer goods. To start off with, this includes changing the packing of cigarette to reduce the appeal and buying behaviour. The more unattractive the packing and individual would not be spurred to purchase it. The changes that have been initiated are having a plain colour with the cheap best cigarette brand name printed.
Marketing is the key tool in attracting people towards buying a certain a product. For that matter, companies invest a great deal of funds to increase sales. Given that, knowing the bad effects of smoking it’s best that you avoid it and not fall into company’s marketing tactics.